Sunday, December 6, 2009

The Real Ajay Bhatt of Intel's 2009 Ad Campaign

Here's the picture of Real Ajay Bhatt


You must have seen this Intel's ad on your television many times, here's what you don't know about this ad.
The tagline of the advertisement is ''our rock stars are different from your rock stars.'' The ad is great but the only person missing in the ad is the Real Ajay Bhatt. Yes, the ad is played by some actor instead of Real Ajay Bhatt.

Ajay V. Bhatt is an Indian-American computer architect. He has been instrumental in driving definition and development of broadly adopted technologies such as USB (Universal Serial Bus), AGP (Accelerated Graphics Port), PCI Express, Platform Power management architecture and various chipset enhancements. Ajay Bhatt rose to global celebrity as the co-inventor of USB through an Intel 2009 TV advertisement, where he was portrayed by actor Sunil Narkar.
The ad was created by the agency Venables Bell & Partners.
After completing his graduation from the Maharaja Sayajirao University of Baroda, India, Bhatt received his master's degree from The City University of New York. Ajay Bhatt is an Intel Fellow and Chief Client Platform Architect for the Intel Architecture Group at Intel Corporation. Bhatt leads definition and development of the next-generation Client Platform architecture. He is primarily focused on the novel advances in platform hardware and software by working with key internal and external technology partners to develop the future Client Platform Architectures and Technologies. As a lead Client Platform Architect, Ajay also works with key business and planning groups to be at the forefront of the future Client Platform innovation areas by setting Intel-wide and industry-impacting strategies.
In addition, Bhatt continues to hold a position of Intel's Chief I/O architect. In his role as a Chief I/O architect, he is responsible for the platform and I/O interconnects directions for Intel; leading the definition of next-generation platform architectures and I/O technologies across the market segments internally and within the industry.
Bhatt is an industry-recognized expert in the area of I/O technologies. At Intel, Bhatt has been instrumental in driving definition and development of broadly adopted technologies such as USB, Accelerated Graphics Port, PCI Express, Platform Power management architecture and various chipset enhancements. Bhatt joined Intel in 1990 as a senior staff architect on the chipset architecture team in Folsom.
Bhatt received his master's degree from The City University of New York. He holds nine U.S. patents with several in various stages of filing. In 1998, 2003 and 2004 Bhatt was nominated to take part in a Distinguished Lecture Series at leading universities in the United States and Asia. He received an Achievement in Excellence Award for his contribution in PCI Express specification development in 2002.

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